The New Product Launch Marketing Plan Essay Example for Free

The juvenile Product Launch Marketing Plan EssayIntroductionThe youthfulborn output launch commercializeplaceing, is a product, it has to be external to iPod, iPhone or any cell phone spin. The product rump send a message to display on the cell phone or iPod warning the exploiter that the sound direct is high dangerous to the ears.iPod Market needs and Market Growth.The flow technology is focused on the electronic youth culture, in order to engage a convenient product according to the actual customers daily life engineers have designed sophisticated devices on its electronic artifacts. The medication indus set about is not an exception, the music market is now replacing its CD for digital musical. apple Inc. has developed an iPod device able to proceed hundreds of music CDs on it. It fits in sm every last(predicate) pockets, satisfying numerous customers needs for an easily portable device. The iPod has advantages like, its a small device, lightweight, cheaper than an iPhone with high-quality audio. It is an appealing choice for the enthusiastic customers that atomic number 18 looking for a high-fidelity sound and who are constantly looking for a high-quality music experience wherever they go. likewise includes the Safe iPod Volume limit that lets the customer set the tawdriness limit, depending on ear buds and headphones.SWOT abstractWhen a company is about to launch a wise product or improve upon an actual one, it is highly recommended that this type of analysis is done. SWOT stands for say-sos, weaknesses, opportunities, and threats. Strengths and weaknesses are an inventory check on the companys internal stance. Opportunities and threats are based on where the company stands on an external view point. Distinguish mingled with where your organization is today, and where it could be in the future. Keep your SWOT analysis short and simple, and avoid complexity and over-analysis since practically of the information is subjective . (Investopedia, n.d.)StrengthsFor apple the company has had huge success in introducing a new innovative panache to listen and download music. Both domestic and international markets are well aware of all orchard apple tree products. The lines are astounding when Apple releases a new product and the popularity is extremely vast. Apples strength lies in that popularity, the fact that millions of people have at least one of their products if not more than one.WeaknessesAs popular as Apple is, approximatelytimes their prices stinkpot be a little high for some of the average middle class socioeconomic class. On average, purchasing a mac book can set someone back a couple thousand dollars easy. The iPad, iPod and iPhone are more of their items that are slightly reasonable, but some might have to save to purchase one. The recent change in the new product charging capabilities was a big letdown for many previous Apple customers. The change from their normal charger to the new 30 pin subjectd a vast amount of customers to repurchase chargers for their home and cars or people had to deprave adapters. Apple might want to consider their strategy in why the change was needed earlier implementing such a wide spread change.OpportunitiesApple has the ability to create a new product that would allow for a respectabler way of earshot to music. Many kids are now hearing to movies and music on their devices at louder levels. Many parents testament tell their children or teenagers to keep the music or movie at safe level, however, they do not always listen and parents are not with their children or teenagers at all times. The opportunity is great for Apple to launch a device that would only allow the element 105 levels to moot a safe limit. It could be in the way of something that is attached to the device or something innate in the device that could be part of a parental control. There is nothing on the market at this time, so Apple has the potential to tap into a market unknown and create something big.ThreatsWhile the market to create a product such as Safe lend would be great, the market may also not have enough demand to actually launch this product. Music should be play at safe levels to ensure that hearing loss does not occur however, how many people forget actually purchase this product. Isthere enough of a demand to offset the product costs, and will this product be worth the initial costs that it takes to market it and get it off the ground.Potential CompetitionWith Apple being the leading company in the electronics market, there will always be companies trying to disinvest their success. An idea such as safe play would be great for Apple to develop a new device, this could garner new customers and keep current customers purchasing more. Samsung has always been the company to combat Apple the most, with their products being similar to Apples. Samsung is actually one step ahead of Apple with this current idea. In the newer Samsun g phonesGalaxy S5, and Galaxy Note 3when you have headphones plugged into your device, when you turn the volume up at once youve reach a certain volume level there is a message that automatically appears on your phone to alert you about the causes of listening to loud music. Apple can now take sanely of the same idea and make particular iPods with this feature.LG Electronics is another company that is continuously growing, and can possibly cause serious competition for Apple in the future. Along with Samsung and LG, HTC has been coming out with solid phone products that are catching customers eyes. Apples advantage is that they offer other products besides their phones. If Apple where to implement a new safe play technology, they can place this in all of their I products, iPod, iPad, and iPhone. Competition is something that no business can get away from, with Apple being the electronics giant that it is more and more companies will be attracted to take over within that market.The age of the Apple iPod and now the cellular phones with enough readiness to view movies or listen to songs has captured a significant consumer base. The product ideal to penetrate this potential market is a device that can be set to control safe levels of sound music. Tinnitus has been increasing as MP3 music era evolved. This problem has been known but nothing has been done to reduce the impact of listening to loud music. The constant ringing and loss of hearing is also a problem for young users.The device will have to be small enough to be portable and not distract customers. advantageously attach to the headphones and allow the user three options, safe, manual, low. The product can be called Safe Play. aught guarantees the loss of hearingbut this device must be able to identify the decibels and reduce it to the recommended safe levels to prevent or reduce the effects of hearing loss. To date, only warning labels are what make the user the aware of the dangers of playing loud m usic over a long period of time. There is not product in the market addressing this problem to date.Justification for the product 10-question surveySafe Play is a product that will allow users to listen to music at decibels that is safe. By choosing a product that has not been identified in the market at the current time allows the business to enter the market with a monopoly type hold on the market. The rationale behind the choice of Safe play is to penetrate a new market by being the first to the potential overwhelming demand for product. The business can control pricing and allow for higher profit margins being the first to the introduction to the market. Thus when competitors try to penetrate the market there will be the existence of one business thus not allowing having such a control as original business. The business idea behind the SAFE Play product is to deliver a value that is conscious of the user and in return creating profit for the business. conform to1 What age group will primarily use this product?2 Is product expiry to be marketed to all users or to ages of consumers who do not like loud music?3 What is the current trend of listening to music? CD player, car audio, portable devices, etc4 What is the current average of the decibel that users listen to music?5 Will product contain the user ability and accessibility to applications presently in high demand on the market today?6 Do buyers want to have a safe mode of listening to music?7 How will company deliver search to buyer to show buyer the potential harm of other devices?8 How much is buyer impulsive to pay for this device?9 Does the domestic and international markets have different buyer trends of how loud music is?10 Does buyer care about safety?11 How does buyer feel about listening to music at a safer level?ConclusionLearning Team A created a new product Safe Play. After the analysis of the factors that impact in the customers which determine the position thereof, it is essentially measured by SWOT, market growth and needs, as well as a survey to booster with product development. This product, in turn, can and will be presented in the domestic and global markets.ReferencesBell, D. (2014). Restrict volume on iPhone, iPod, and iPad. Retrieved from http//www.cnet.com Investopedia (n.d.) SWOT Analysis. Retrieved from http//www.investopedia.com/terms/s/swot.asp