Client Pitch Presentation Essay

IntroductionThe Coca- boob fellowship was incorporated September 5, 1919.The friendship is the track nonalcoholic crapulence companionship.Coca- sens offers everyplace 500 contrasting disfigurements.Coca-Cola originated as a soda fountain bever grow in 1886 selling for five cents a glass (The Coca- Cola keep confederacy, 2015) in Atlanta, Georgia. Coca-Cola puts its Focus on needs of our consumers, nodes and franchise partners (The Coca- Cola Company, 2015) The Coca-Cola Company is the leading and the most ordinary nonalcoholic beverage ( batty drink) club. Coca- Cola connects with its consumers on a level where the consumers feel comfort satisfactory with the federation. Because the company has been around for so vast, galore(postnominal) customers knows what the company stands for and last out to remain loyal to the company.Coca-Cola BrandsThe Company owns or licenses and markets more(prenominal) than 500 nonalcoholic beverage brands, primarily sparkling beverag es but likewise a variety of still beverages, such as waters, enhanced waters, succuss and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks (Forbes, 2015). The Coca-Cola company offers its consumers a variety of unlike beverages to choose from. By meeting the different tastes of consumers, the company is able to successfully satisfy customers worldwide. The different brands developed by Coca-Cola include Diet ampere-second, Dasani, Sprite, Fanta, and many more.Target foodstuffCoca-Colas target market includes consumers from all demographics.Men & WomenNon-Alcoholic beverage drinkersConsumers of ages 10 -60.Coca-Cola strives to target men and women of different ages, ethnicities, educational backgrounds, and locations. The company has many different brands that stomach satisfy the needs of customers of different demographics. The Coca-Cola brand is known world-wide so there argon different brands to meet the needs of those consumers from around the wor ld. The company targets consumers of all ages, but will focus mainly consumers between the ages of 10-60. in that respect be different brands that meet the needs of consumers in spite of appearanceeach age group.Coca-Cola SWOT AnalysisStrengths Quality product, Loyal Customers, Effective selling Techniques Weaknesses more or less of the products are carbonated beverages, Many brands innovated are not very popular amongst consumers, Subjected to blackball criticism. Opportunities Create more healthy beverages, Create juices or beverages adequate for toddlers and babies. Threats Competitors such as Pepsi whom are developing new brands. Coca-Cola is the most cute company when it go fars to the development of nonalcoholic beverages.Because the company has been around for so long and has sought customer feedback when engaging in making changes that relate to the products, Coca-Cola has a loyal customer udder. There are some weaknesses that are associated with the company prima rily only gross receipts beverages, and there are sometimes negative criticism. There are opportunities for the company to branch out into other areas such as making food products. The threats faced by the company come from competitors.Goals & ObjectivesTo be the leader in the beverage industry.To obtain undisputable that the consumers of Coca-Cola brands are aware of the company and the products that the company offers. Increase the companys sales and revenue.To make potential consumers around the world aware of the companies products and what they have to offer. The goals and objectives of Coca-Cola are set into place in order to increase sales and revenue and to make sure that consumers are happy with the products offered by the company. The goals and objectives can be utilized to take the company to another level which will all told set it apart from other companies within the beverage industry.Customer truenessThe company will provide its consumers with a quality experienc e when utilizing the products. The Company will build customer loyalty by continuing to be innovative in creating the different brands that fit the needs of their consumers. The company offers its consumers Coke Rewards that allow them to gain savings for the products. When it comes to customer loyalty, it is important that companies make sure that they maintain thebrand image. According to the course text, A strong brand community results in a more loyal, committed customer base (Kotler & Keller, 2011). Another way for the company to promote customer loyalty is to make sure that the products are available to the consumers at a reasonable price. It is overly important to make sure that the products are easily accessible to consumers in all locations where the products are being sold. By offering opportunities for consumers to save, the company is able to build gain loyal companies because they can see that the company does dole out about their finances.CompetitorsCoca- Colas compe titors include other companies that produce nonalcoholic beverages, the main one being Pepsico, Inc. Pepsico is the 2nd most popular yielding drink company. Like Coca- Cola, this company in any case have beverages that are offered within a number of restaurants and stores. Nestle is another competitor that offers beverages. Although this company has drinks, it also has some food products that are available to consumers. With Nestle having water as one of its brands, it poses competition to Coca-Cola.Branding StrategyCoca-Cola manages its brand by forever and a day striving to improve their products, services, and marketing (Kotler & Keller, 2011). Focus on needs of our consumers, customers and franchise partners (The Coca- Cola Company, 2015) Get out into the market and listen, observe and learn (The Coca- Cola Company, 2015) Possess a world view (The Coca- Cola Company, 2015)Focus on execution in the marketplace every day (The Coca- Cola Company, 2015) Be insatiably curious (The Coca- Cola Company, 2015)Coca-Cola has formed partnerships with restaurants and stores where the companys products can be offered to consumers. Communications MethodsAdvertising- Coca-Cola uses the TV, internet, newspapers, magazines, and other sources to advertise their product.Company Website- Coca-Colas company website provides consumers with information about the products that the company offers. The website also allows for the consumers to be involved in the activities that the companyworks on in order to have an import on the environment.Print AdOpen up to new possibilities with Coca- ColaConclusionCoca-Cola is the leading nonalcoholic beverage producer.The company builds on customer loyalty by keeping their customers involved and informed. The companys programs and The companys IMC will allow for the company to reach an even large customer base which will lead to the continuing of the companys success. Coca- Colas brand image and loyal customers will abet in their ability to face the encounters of the companys competiton. By analyzing the companys strengths, weaknesses, opportunities, and threats, Coca-Cola will be able to make necessary changes and continue using successful strategies that have allowed them to be the number one soft drink companyReferencesCoca- Cola Company (2015). Mission, Vision, & Values. Retrieved February 18, 2015 from http//www.coca-colacompany.com/our-company/mission-vision-values. Forbes (2015). Coca Cola. Retrieved demo 7, 2015 from http//www.forbes.com/companies/coca-cola/. Kotler, P., & Keller, K. (2011). Marketing Management, 14th Edition. VitalSource Bookshelf version. Strategic Management (2015). SWOT Analysis of Coca Cola. Retrieved March 8, 2015 from http//www.strategicmanagementinsight.com/swot-analyses/coca-cola-swot-analysis.html.