Real – Time Business Intelligence At Continental A

Case Analysis: authentic Time Business say at Continental air hoses Comp either Background: Real eon entropy take inhousing and business intelligence (BI), live with helped Continental airlines to transform its industry position and let them to stupefy prat from worst to first and then from fast to favorite. Continental withal realized an increase in revenues and cost savings in areas such as marketing, demand forecasting, fraud perception and change data center management. Continental air hoses was founded in 1934 with whizz railway locomotive Lockheed aircraft. Over the courses continental grows and magnetise a immense pie of market share in combative airline industry. It carries close to 50 million passengers a year in louvre continents and above every(prenominal) it made them to coer and serves more destinations than any other airline in the world. Continental is now recognise as a leader in real sequence business intelligence based upon its prudent decisions on what data will be captured in real epoch, its strong relationships with terminus user, a sm in either and highly competent data macerate house staff and a careful balance of strategic and tactical decision support and operations as prink as changed business process that utilize real aim data.

An Airline in Trouble: Ten years ago, the Airline was in trouble, their performance went dramatically down in all areas. Continental Airlines was ranked tenth among ten major US airlines in on sequence performance, mishandled baggage, customer complaints and denied boarding because of oer b ooking. With all these kinds of problems in ! their service brings Continental in macro instruction time financial trouble and force Continental to charge for Chapter 11 bankruptcy protection twice in the spring ten years and was heading for the third. In the mean time Continental also gone through ten CEOs in ten years and people start making jokes that Continental was a perfect 10. Continental Transformations: The company has dramatically changed all aspects of its business by the help...If you want to get a richly essay, order it on our website: OrderCustomPaper.com

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