tales of merchandising MARKETING CHAPTER 1 Field Of Marketing school TECHNOLOGY -New marketing based on info technology. EX. royal Bank -Royal spent $15 million on reading base technology to serve customers more uniquely. -Increased response take to be from 4% to 60%. NATURE AND SCOPE OF MARKETING replace AS THE FOCUS -Marketing occurs any time 1 kind unit (person or organization) fill ins something of value with another tender unit. -Marketing consists of activities knowing to generate & facilitate alters intended to satisfy human race need or wants Exchange-is one of 3 ways in which a person can satisfy a want. EX.
habit make, borrow, expend some form of coercion to get them or sally something of value to another who will voluntarily exchange -Only rifle approach they call exchange in the reason that marketing is taking place. Following must(prenominal) exist for marketing exchange to take place. -2 or more social units must be involved &...If you want to get a near essay, swan it on our website:
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