Case Nivea

1) The management decision problem of Nivea in U.S. mart is that the patch up is not as strong as it is in otherwise parts of the world. 2) The marketing inquiry problem is that the U.S. market poses galore(postnominal) obstacles because it is the largest and approximately dynamic market in the world. 3) A descriptive interrogation design should be adopted by Nivea because it need to outline market characteristics and function and to understand the preferences of American consumers for skin adoration products. 4) The role of soft research in apprehensiveness the preferences of U.S. market for skin feel for products is to gain a qualitative arrest of the underlying reasons and motivations of the American consumers, and a direct qualitative research should be used. 5) Nivea should conduct the electronic tack togethers such as e-mail and internet interviews to understand the preferences of American consumers for skin care products, because electronic metho ds is the fastest method of obtaining data from large mankind activity of respondents and also its the lowest cost for large sample. other method that could be conducted is personal methods through in plate interviews, core intercept or CAPI.

6) Likert scale: Nivea sells a dewy-eyed cast of products a- strongly disaccord b-disagree c-neither agree or disagree d-agree e-strongly agree semantic differential scale: measuring preferences healthy :_:_:_:_:_:_:_: weak dominating :_:_:_:_:_:_:_: submissive self-conscious :_:_:_:_:_:_:_: comfortable flighty ! :_:_:_:_:_:_:_: calm Staple scale: Nivea +5 +5 +4 +4 +3 +3 +2 +2 +1 +1 high prize poor service -1 -1...If you expect to get a full essay, order it on our website: OrderCustomPaper.com

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