Rates of reaction - concentration Essay Example for Free

Rates of reaction concentration EssayThis try out tests how differing concentrations go the rate of a chemical reaction. It will be d whiz using a simple experiment where one substance is constant and the other is varying. Apparatus For each experiment I will expect the following 150 cm3 2 Molar hydrochloric acid 140 cm3 water 250 cm3 sodium thiosulphate 1 conical flaskful 1 measuring cylinder 1 stop clock 5 pieces of paper 1 pen Preliminary Work Prior to this investigation, I conducted a preliminary experiment to determine the specialism of my method in terms of accuracy and precision. I decided to test how the temperature of an experiment affects the rate of reaction. Therefore, I got 50 cm3 sodium thiosulphate and 40cm3 hydrochloric acid diluted with 10cm3 water. later on pouring the two mixtures into a conical flask I placed it onto a black cross on a piece of paper and clock the time it took for the precipitate of second produced to make the solution seem so cloudy t he cross disappeared. The same(p) experiment was conducted at temperature of 10C, 20C, 30C, 40C and 50C.The two substances that I have chosen for preliminary work will give me an accurate indication of the time taken for the reaction to occur in the actual investigation, as unlike with most experiments, the chemicals produce the precipitate of sulphur which turns the solution a milky yellow colour which is easy to see clearly. From my previous work, I tooshie see that the range of temperatures was enough to give a clear summary of the investigation therefore, I am transferring the range of temperature to use as amounts of hydrochloric acid as I feel it gives reliable results.Method After retrieving all the apparatus that is needed to successfully complete the experiment, I will begin with drawing a large cross onto the piece of paper. Then I will measure out five distinguishable quantities of both water and hydrochloric acid using a measuring cylinder in the following boast comp lete essay The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Patterns of Behaviour section.

Kubler Ross Essay Example for Free

Kubler Ross EssayAfter denotation Kubler-Rosss On Life after Death, I moldiness say, its definitely open my eyes to a new perspective, and made me realize, that I too, provide will this earth one sidereal day. Kubler-Ross was the first in her playing field to open up the subject issuing of death. She was able to bring about her ways of ideas through her seminars on what life, death, and transition is. In her counseling of and query on anxious(p) patients, Kubler-Ross brings about five stages of dying that an individual experiences when they leave their cocoon. These five stages atomic number 18 self-discipline/isolation, anger, bargaining, depression, and acceptance.I think m any different individuals enkindle benefit from denotation this book, no matter who you are and no matter what your profession is. In this book, Kubler-Ross has mini chapters that are basic ally a discussion with patients and clients to impart the key issues surrounding their illness, where so me of the patients know they are certain they will die, and this is where Kubler-Ross exercises one to one therapy to abet throughout the process. A a couple of(prenominal) different topics come up throughout the book about incurably sick patients, near death experiences, and incomplete business.I remember when my grandma passed away, prior to her dying, shed been through several open heart surgeries, a leg amputation, Parkinsons disease, and a tremendous amount of stress. E actuallyone in the family observed and save watched my grandma as she went through Kubler-Rosss stages. Before something else would arise with my grandma, you burn down barely tell she was in denial about whatever was next to happen. Everyone in the family was very down and out, curiously my mom, and she was the strongest one and was the one to include care of my grandmas the to the highest degree.But she would never let my grandma see her disquieted shed wait until she got home before she cried. Kubler -Ross mentions that it is usually a temporary guard and will at last be able to reach the stage of acceptance (p. 21). Kubler-Ross points out that when you are angry, it cant sincerely be sugar coated. And when you have an upset or angry individual in a family, it will make its rounds and the mood will just linger amongst those that are there. During this sentence its grave to be very liberal to the way others feel. The process of being open-minded to others will aid in expressing the wishes of the dying patient.I now understand that in much cases than not, the rationale for dying is connected with bargaining for more time. Bargaining, which is one of Kubler-Rosss (5) stages, is when the individual thinks that if they would have done something differently, God would have given him/her more time to live. I feel we can learn a lot from this section in our day-to-day lives. We all ask ourselves if only and if we are struck with an illness, would we fight for the time we have and t ry to make it worthwhile. If we did not live with such suffering, like my grandmother had, we may lead different lives.The ways each somebody individually lives him/her life may be focused on materialistic values or it can be of faith in who we are and faith in God. I do believe that when any individual comes into contact with going through someone passing, its ok to be upset, and its pass judgment for one to suffer from a heightened state of depression. As human beings, we can make a finding to let that depression take charge of us, or we can choose to accept death. To resolve most conflicts in our lives when we are dying is when we are able to accept the unavoidable events that transpire.Its very important to be able to come to some terms of agreement with events that happen in our lives not just when death occurs, but also in our day to day lives in this world. If nothing is absorbed in ones mind after reading these short essays in this book, you will learn to take what each d ay brings as a new day starts, and to live for the moment. My mom always tells me to not take things for granite, be grateful, because we never know when its our time to go, and that God brought us into this world, and he can take you out.I think this book mentions several personal stories, which is a good thing because whoever is reading the book has the ability to identify with the experiences. The book gives you an opportunity to become stronger reading about others experiences as you go through unforeseen events in your own life. One example from the book is the mother whose husband left hand her with the needy children, and she struggled with the word retarded, and tried to understand the purpose of having a child that was like a vegetable. She goes through several stages with God, and then finds a true meaning to have the child.She identifies herself with her child and talks to her godmother, and she writes a poem, titled To My Godmother (p. 23). The poems express the mothers feelings of acceptance and her will to continue with her life even though she had a very needy child. An individual that is experiencing similar experiences may read this book and feel comforted in reading the poem, knowing that if someone else could show such strength and hope during hardship then they can as well.These readings clearly can be therapeutic to clients who areexperiencing and dealing with these issues in their own lives. However, this book presents a weakness in that Kubler-Ross can at times display a mixed tone that may come across as her showing more empathy in one story and more clinical in others. I think this book can be woven into psychotherapy a few different ways. The therapist could implement different parts of the book as reflection exercises for clients. Some experiences divided up in this book can help clients gain insight into their feelings as they face dying either themselves or through some elses experience.As mentioned previously, this book will hav e you taking one day at a time, and dealing with what each day brings as it comes. Kubler-Ross was an innovator in her field and opened the doors to communicating about death. I learned that death is a process and mostly filled with grief, and when love ones are suffering from an illness, or whatever the case may be, we need to be aware of Kubler-Rosss five stages as the individual goes through them, and think about how it is going to have an effect on us in the process.

DMC Review Papers Essay Example for Free

DMC Review Papers EssayAs Mr. Grant, chief executive officer of DMC has realized, the current growth strategy of the troupe is insufficient. DMC of necessity to identify their primary business problems and prepare a invigorated or revised strategy with alternative tactics to address it.Even though DMC had self-aggrandising to become a multi-billion dollar company and consistently ranked in the top five in their industry, DMCs returns between 2008 and 2012 showed capacious profits and loss swings unpredictably. These ranged from a interlock income loss of $1.5 billion in 2008, . 9 billion in 2009, to a profit of $1.9 billion in 2010, $1.7 billion in 2011 so a loss of 1 billion in net income in 2012, the most recent year. (Table 1) patronage of the up-side- cut out net income and over $3 billion in long-term debt, DMC was able to project financial arrangements for a line of credit of from $500 million to nearly $2 billion to finance potential acquisitions of major(ip) compe titors whose financial situations made them available.DMCs top centering squad is well aware that a major change in strategy causes other changes. This also causes each manager concerned how his/her declare celestial sphere will change, rase while they all know they drop to suspensor determine a program line that is the best overall choice for the company. They are well aware that the current growth strategy is insufficient. elucidate management team also need to mean whether or not a chosen purpose segment is profitable enough to pursue, and how these changes might influence manufacturing, supply chain, and personnel. Depending upon future direction, there will presumable be an impact on information system as well. While IT is a progressive management team who is al flairs willing to implement technical solutions to expedite overlap cultivation and sales, their budget has been throttle along with all departments over the course of recent recession and the variabili ty of returns to the company. Finance and accounting catch ones breath concerned about cash flow demands and financial activity for major company undertakings. HR knows from have sex that major change can have a significant impact on staffing and morale.Besides company own business problems, DMC also faces industrys issues as well. In the highly volatile electronics industry, internationalistic contestation put pressure on the substance DMC traditionally did business, including with whom, where, and at what price levels. Their ability to answer rapidly to market change is always difficult, based upon the nature of the product and the heavy investment demand for future technologies. As a result, development speak tos pass on on to rise while sale margins have dropped steadily. In their industry, innovation is not an option, but an absolute necessity and maintaining a competitive advantage and mental synthesis market share comes slowly and only(prenominal) to the best and smartest companies.DMC inevitably to argue the sell to wholesale distributor, in particular VAR. The VAR group always has irregular demand, as they react to the supply chain cycle of their excellent manufacturing customers and budget cycles for equipment upgrade customers. This segment is highly price sensitive, demanding attractive discounts and low delivery termss. Because of their reactions to the change in the market, DMC will be affected as numbers of demand increase or decrease irregularly, change magnitude unit woo of yield.Now with DMCs business problems, including within industry problems, have been issued they need a new or revised strategy, which, obviously, would lead to the best overall outcomes.With the problem of net income up and down dramatically and COGS as percentage of sales being a bigger number affecting net income, DMC needs to find a way to prove selling. They need a more effective way to sell product. Besides, new product development is always impor tant to DMC. The founders believed that the experience of an entrepreneurial driver or team had to start from scratch and create success. They did not believe the future evolved from forecasting or grooming in the technology world. The company identified outstanding managers coming up through the ranks, selected a a couple of(prenominal) each year, and gave each $5 million to make something happen. With three or four new product efforts each year, they recognized most might fail, but hoped the winners would make up for the losers. With that in mind, DMC tries to create the own personal computer and touch screen products. It might failmost of the clip but it only needs one success to build up the brand and the future direction of the company.DMC really needs to take direct sales to the end user customer into consideration. Even though the Business-to-consumer (B2C) is not green in the electronic components industry, it is well worth the try. After an informal meeting with VP of I T, CEO Grant understands the scuttle of moving into B2C without a openhanded great(p) outlay if they could allocate some dedicated programming epoch to the project. There are still some concerns over the fact that the sales team would have to be heavily involved in any project like this and smaller says would not be cost effective and would require too much support for product selection. However, the IT teams view of sales on the web was that it could a relatively automated handle, with a built-in digital configurator tool to help customers choose the right parts with minimal human intervention overall.With the B2C on the line, DMC can seriously consider cutting wholesale distributor like VAR. They not only can save the dollars-turn in any product but also avoid the irregular demand from VAR. With the B2C interface, DMC has the advantage knowing what customers need and the way they thinking. DMC can react quickly to market change and therefore save a lot of bills in cost of unit production. B2C e-commerce has a lot of advantages in the business world nowadays. By victimization B2C, DMC can easily reach worldwide market with unlimited volume of customers. They also can parade information, pictures, and prices of products or services without spending a fortune on colorful advertisements. By reducing the cost of advertisements, DMC can save a lot of money and use that to spend for new product development and make up the cost of changing strategies toward each functional division effectively. In some cases, B2C e-commerce makes order processing an easier task than before. With that, DMC also can save up a lot of cost production and use that to make the selling more effective. One of the biggest advantages of B2C e-commerce is that DMC can operate on decreased, little, or even no overhead.Also, as VP of manufacturing Bret Hendricks expresses, DMC manufactureddivision already do a great job of overbearing costs and improving processes. He strongly feels hi s group cannot achieve any more efficiencies from the manufacturing lines unless they do a major overhaul and replace some of the manufacturing systems. With the strong competition from foreign suppliers who receiving funding from government, DMC really needs to find a way to make the manufacturing processes strongly effective. That should be done even it takes a great cost and time to do a major change.In the financial aspect, DMC has been good of negotiating deals with the companys line credit to create resource and capital for the company major moves like acquisitions and mergers. However, the financial team needs to work on more areas to explore to lower general operating expenses that create problems for the tail end line. The idea of direct sales floating around is very promising. This can create pricing to purify any increased handling costs and significantly exceed the margin offered to their larger wholesale customers to make the new venture worthwhile. However, the diffi culty lies on calculating ROI on any type of IT project. There were umteen variables and intangible benefits to consider.Lastly, if DMC is going to do a major change in strategy, they need to consider the large expenses of doing so. One of the major changes can be made is that DMC might consider insourcing. While outsourcing saves money in the short term, over the long run the company may suffer from not having a large enough employee pool to promote from in certain areas. The IT division of DMC has been doing well over the past. They need to continue to do so and try to explore in some new Business Intelligence tools. That includes the process of running the electronic commerce site. The IT team is a talented team, VP of IT division could try to create things that keep them motivated and create more ideas to help the companys success.Overall, the main business problems of DMC is their ineffective selling led to dramatically up and down income and their COGS being a large number af fecting sales the functional division that requires lot of things in order to create a change in strategy, this includes cost, time and human resources management problems of choosing a right market segment DMCsproblems within the industry such(prenominal) as international competition, the adaption of market changes response and the increase of development cost. However, DMC also has many opportunities and advantages such as the ability to deal with financial institution with credit card in order to have capital preparing for acquisitions or merger. They also have a good IT team, manufacturing process and talented human resources. DMC already constituted their reputation as one of the dominant computer component manufacturers in the world.Recommendation for DMC is that they should consider creating a major change in strategy and manufacturing process to make the company sales more effective. In order to do so, they would need to prepare a brief and careful plan because it requires much of cost and time involving all of the company divisions. DMC also needs to invent and explore more to create new products and choose the right market segment. They need to find a way to deal with international competitions pressure and respond quickly to market change. COGS as percentage of sales needs to be adjusted so that the net income and sales of the company dont be affected in a wrong way. Lastly, because DMC has problems with market changing and wholesale distributors irregular demands, they should seriously consider starting B2C e-commerce. The advantages of B2C e-commerce could really change the status of the company and make sales and manufacturing process more effective.

The New Product Launch Marketing Plan Essay Example for Free

The juvenile Product Launch Marketing Plan EssayIntroductionThe youthfulborn output launch commercializeplaceing, is a product, it has to be external to iPod, iPhone or any cell phone spin. The product rump send a message to display on the cell phone or iPod warning the exploiter that the sound direct is high dangerous to the ears.iPod Market needs and Market Growth.The flow technology is focused on the electronic youth culture, in order to engage a convenient product according to the actual customers daily life engineers have designed sophisticated devices on its electronic artifacts. The medication indus set about is not an exception, the music market is now replacing its CD for digital musical. apple Inc. has developed an iPod device able to proceed hundreds of music CDs on it. It fits in sm every last(predicate) pockets, satisfying numerous customers needs for an easily portable device. The iPod has advantages like, its a small device, lightweight, cheaper than an iPhone with high-quality audio. It is an appealing choice for the enthusiastic customers that atomic number 18 looking for a high-fidelity sound and who are constantly looking for a high-quality music experience wherever they go. likewise includes the Safe iPod Volume limit that lets the customer set the tawdriness limit, depending on ear buds and headphones.SWOT abstractWhen a company is about to launch a wise product or improve upon an actual one, it is highly recommended that this type of analysis is done. SWOT stands for say-sos, weaknesses, opportunities, and threats. Strengths and weaknesses are an inventory check on the companys internal stance. Opportunities and threats are based on where the company stands on an external view point. Distinguish mingled with where your organization is today, and where it could be in the future. Keep your SWOT analysis short and simple, and avoid complexity and over-analysis since practically of the information is subjective . (Investopedia, n.d.)StrengthsFor apple the company has had huge success in introducing a new innovative panache to listen and download music. Both domestic and international markets are well aware of all orchard apple tree products. The lines are astounding when Apple releases a new product and the popularity is extremely vast. Apples strength lies in that popularity, the fact that millions of people have at least one of their products if not more than one.WeaknessesAs popular as Apple is, approximatelytimes their prices stinkpot be a little high for some of the average middle class socioeconomic class. On average, purchasing a mac book can set someone back a couple thousand dollars easy. The iPad, iPod and iPhone are more of their items that are slightly reasonable, but some might have to save to purchase one. The recent change in the new product charging capabilities was a big letdown for many previous Apple customers. The change from their normal charger to the new 30 pin subjectd a vast amount of customers to repurchase chargers for their home and cars or people had to deprave adapters. Apple might want to consider their strategy in why the change was needed earlier implementing such a wide spread change.OpportunitiesApple has the ability to create a new product that would allow for a respectabler way of earshot to music. Many kids are now hearing to movies and music on their devices at louder levels. Many parents testament tell their children or teenagers to keep the music or movie at safe level, however, they do not always listen and parents are not with their children or teenagers at all times. The opportunity is great for Apple to launch a device that would only allow the element 105 levels to moot a safe limit. It could be in the way of something that is attached to the device or something innate in the device that could be part of a parental control. There is nothing on the market at this time, so Apple has the potential to tap into a market unknown and create something big.ThreatsWhile the market to create a product such as Safe lend would be great, the market may also not have enough demand to actually launch this product. Music should be play at safe levels to ensure that hearing loss does not occur however, how many people forget actually purchase this product. Isthere enough of a demand to offset the product costs, and will this product be worth the initial costs that it takes to market it and get it off the ground.Potential CompetitionWith Apple being the leading company in the electronics market, there will always be companies trying to disinvest their success. An idea such as safe play would be great for Apple to develop a new device, this could garner new customers and keep current customers purchasing more. Samsung has always been the company to combat Apple the most, with their products being similar to Apples. Samsung is actually one step ahead of Apple with this current idea. In the newer Samsun g phonesGalaxy S5, and Galaxy Note 3when you have headphones plugged into your device, when you turn the volume up at once youve reach a certain volume level there is a message that automatically appears on your phone to alert you about the causes of listening to loud music. Apple can now take sanely of the same idea and make particular iPods with this feature.LG Electronics is another company that is continuously growing, and can possibly cause serious competition for Apple in the future. Along with Samsung and LG, HTC has been coming out with solid phone products that are catching customers eyes. Apples advantage is that they offer other products besides their phones. If Apple where to implement a new safe play technology, they can place this in all of their I products, iPod, iPad, and iPhone. Competition is something that no business can get away from, with Apple being the electronics giant that it is more and more companies will be attracted to take over within that market.The age of the Apple iPod and now the cellular phones with enough readiness to view movies or listen to songs has captured a significant consumer base. The product ideal to penetrate this potential market is a device that can be set to control safe levels of sound music. Tinnitus has been increasing as MP3 music era evolved. This problem has been known but nothing has been done to reduce the impact of listening to loud music. The constant ringing and loss of hearing is also a problem for young users.The device will have to be small enough to be portable and not distract customers. advantageously attach to the headphones and allow the user three options, safe, manual, low. The product can be called Safe Play. aught guarantees the loss of hearingbut this device must be able to identify the decibels and reduce it to the recommended safe levels to prevent or reduce the effects of hearing loss. To date, only warning labels are what make the user the aware of the dangers of playing loud m usic over a long period of time. There is not product in the market addressing this problem to date.Justification for the product 10-question surveySafe Play is a product that will allow users to listen to music at decibels that is safe. By choosing a product that has not been identified in the market at the current time allows the business to enter the market with a monopoly type hold on the market. The rationale behind the choice of Safe play is to penetrate a new market by being the first to the potential overwhelming demand for product. The business can control pricing and allow for higher profit margins being the first to the introduction to the market. Thus when competitors try to penetrate the market there will be the existence of one business thus not allowing having such a control as original business. The business idea behind the SAFE Play product is to deliver a value that is conscious of the user and in return creating profit for the business. conform to1 What age group will primarily use this product?2 Is product expiry to be marketed to all users or to ages of consumers who do not like loud music?3 What is the current trend of listening to music? CD player, car audio, portable devices, etc4 What is the current average of the decibel that users listen to music?5 Will product contain the user ability and accessibility to applications presently in high demand on the market today?6 Do buyers want to have a safe mode of listening to music?7 How will company deliver search to buyer to show buyer the potential harm of other devices?8 How much is buyer impulsive to pay for this device?9 Does the domestic and international markets have different buyer trends of how loud music is?10 Does buyer care about safety?11 How does buyer feel about listening to music at a safer level?ConclusionLearning Team A created a new product Safe Play. After the analysis of the factors that impact in the customers which determine the position thereof, it is essentially measured by SWOT, market growth and needs, as well as a survey to booster with product development. This product, in turn, can and will be presented in the domestic and global markets.ReferencesBell, D. (2014). Restrict volume on iPhone, iPod, and iPad. Retrieved from http//www.cnet.com Investopedia (n.d.) SWOT Analysis. Retrieved from http//www.investopedia.com/terms/s/swot.asp

Advantages And Disadvantages Of Network Media Information Technology Essay

Advantages And Disadvantages Of Nedeucerk Media Information Technology EssayIm a student of IADCS accessed by NCC Education at Myanma Computer Comp some(prenominal) in Yangon. Ive to study quaternion core subjects and four elective subjects. In attempt Networking Assignment, we have to do handing over and sit exam to achieve that diploma.This fitting is intended to develop slightly of the heart features of the network and communion to point up the theoretical and practical discretion of the tools and techniques connected with initiative networking. The tasks in this assignment can be more explored in categorize to acquire advantage of the additive sophisticated features of the network much(prenominal)(prenominal) as teleph wiz dust, bipartizan communication theory and network topologies.Acknowledgement first of all I would similar to be grateful NCC Education for improving calculating machine knowledge by prepa forebode this assignment. convey overly to my lecturer, U AUNG ZAW MYINT for his excellent management in a practiced effect. And too, special gratitude to my colleagues with their support do this assignment success sufficienty. Finally, I wish to widen a deepest thanks to my p bents who confident me to come to an end this assignment effectively.Task 1How the topologies oerateIn networking terms, topology refers non just now to the carnal layout of its calculators, melodys, and former(a) resources, but as well as to how those components communicate with individually different. A networks topology has a significant effect on its performance and festering potential. at that place is another(prenominal) terms that fit into topology scheme ar Ethernet and token ring, these are slightlytimes referred to as LAN topologies. The media access method Ethernet uses in a shared-media environment (a dianoetic bus). Token ring networks have a physical star topology but function as a logical ring. All network designs today are based on th ree simple physical topologies bus, ring, and star. carriage network topology consists of a series of computers connected along a single credit melody of descent segment. If this cable fails, the entire network crashes.Fig 1-1 Bus Network TopologyComputers connected to form a coil create a ring topology network. A typical single-ring network fail if one computer in the ring fails, but a dual-ring network can operate around any such failure.Fig 1-2 Ring Network TopologyA star network topology describes computers connected by cable segments to a central community point (hub). principal topology doesnt specify how signals should travel from computer to computer, only that cables connect computers to a central device.Fig 1-3 Star Network topologyAdvantages and disadvantages of network mediaMedia casingsAdvantagesDisadvantagesUTP(Twisted braces cable)least expensive,easy to install,widely available and widely usecan over only a limited distance,susceptible to handicapSTP(Twisted opposecable)reduced crosstalk,limit the effects of external interferencemore insubordinate to EMI than Thinnetor UTPmore expensive than UTPdifficult to work with,can over only a limited distance,more fragile than UTP cablesCoaxialCableless susceptible to EMI interference than other types of copper mediaLess bandwidth than fiberInstallation expenses are lofty,Difficult to work with,is not supported for some network standards (eg. Token ring),more susceptible than fiber optic cableFiber-opticcableis not susceptible to EMIresistant to interference as any media can get,can channelize through thirster distanceThe nigh expensive form of cabling,expensive to install ,difficult to terminate testimonyI need to recommend mount star network and twisted pair cable (UTP) for the fol down in the mouthing reasons.Star topology is the relative ease of troubleshooting because all computers connect at a central location an administrator can quickly and slowly isolate network problems involvi ng a single device or cable segment without affecting other devices.Twisted pair (UTP) cable is the common use for star network topology. In UTP cabling, category 5 (cat5), category 5e (cat 5e), category 6 (cat 6) are by far the about popular types. UTP is particularly prone to crosstalk. It is utilize for surround system and two-way communication. UTP is common in most office buildings and other work environments.Task 2Task-2Internet servicesThe internet services erect for Communication, Information and File transmission all around the world. The following appliance are the most unremarkably use for internet services.Simple Mail Transfer communication theory protocol (SMTP) -responsible for transferring e-mail.File Transfer Protocol (FTP) -use for shoot down transfer and manipulation servicesHypertext Transfer Protocol (HTTP) -use to transfer Web pages from a Web boniface to a Web browser.Hypertext Transfer Protocol Secure (HTTPS)- use to access linked documents on the p opulace Wide Web that are located on a secure server.Post Office Protocol (POP3) specifies how e-mail clients can identify itself to the server and request that mail messages be made available to the user. radio link speedsThe conjunction speeds that are suitable for the above services are as follows runSpeedsInformation ascorbic acid KbpsCommunication28 Kbps(mail)Video conferencingjust 384 KbpsFile transmissionover 1 MbpsExamples of ISP in our out provinceishMyanmar Post and Telecommunication (http//www.mpt.net.mm/mpt/index.htm)Myanmar Post and Telecommunication offers a variety of access services from dial-up connection (low speed, low cost) like Internet Dial-Up Account or Pre-paid Access Kit to different kind of Broadband service (high speed, additional piece options) like Broadband Wireless, ADSL or IPSTAR. Depending on your locality, your current telephone trend connection, your work out and your requirements, Myanmar Post and Telecommunication can advice you which Access Service go forth suit you best. To adapt the Access Services even more to your personal wishes you can choose out of different user plans for each service.RecommendationBy any way, we have to choose Myanmar Post and Telecommunication because it is not only the only ISP in Myanmar but also a Government Association.It aims thatTo rapidly build up the market by taking advantage of high capacity satellite and broadband wireless technologiesTo ensure network flexibility backup multiple service type ranging from basic articulation to advanced multimedia streaming.To provide complete communication service to anybody, anywhere in Myanmar by achieving 100% network converge nationwide.Task 3Task- 3Method for two-party utter communicationA full-duplex is data transmission in both two directions at the like time. Land-line is a good example of full-duplex communication in a telephone networks since they entrust both directions of crabers to speak and be heard in the same time. Exampl es phone, industrious send for, etc. A half-duplex system supports the communication for two directions, but only one caller can speak at a time. If one caller transmits the signal, another caller must wait for the transmitter to stop transmitting. Antennas are of one of the type of trans-receiver that transmit and receive. Examples walkie-talkie style two-way radio.DECT (Digital Enhanced Cordless Telecommunications)DECT is not only used mostly in house/miniature office systems but also accessible in versatile PBX systems used medium and enterprise businesses. This system can be utilize for cordless phones. Voice applications are usually common nowadays. Data applications be, but have been covered by Wi-Fi. 3G cellular (WCDMA) is absolutely full with both DECT and Wi-Fi for not only voice but also data. DECT operates on different frequencies 1880megahertz, 1900 megacycle per second, 1910MHz, 1920MHz, and 1930MHz.GSM (Global System for Mobile Communication)GSM has been continua lly improved to offer platforms that distribute broad range of mobile services. Where the industry started voice calling, thither is a powerful platform able to mobile broadband and multimedia services. Its system is now utilized for 219 countries and more than three billion people are victimization it. GSM is the industry standard for mobile voice and data. GSM is one of the cellular technologies that used to transmit the signal and data services. GSM activates on four different frequencies 850 MHz, 900 MHz, 1800 MHz and 1900MHzs. This phone system uses transmission of digital and in that respect is a maximum power output of 2W. wakeless RequirementsIn our uncouth, MPT (Myanmar Post and Telecommunication) supports mobile communications plan and agree to DECT (Digital Enhance Cordless Telecommunication) technology.Allocation of frequencies for two-way voice communicationIn the radio-telephone system, there was one central antenna tower per city, and perhaps 25 channels existing o n that tower. This central antenna meant that the phone infallible a powerful transmitter big enough to transmit 40 or 50 miles (about 70 km). It means that not some people will use radio telephones there just were not enough channels. The brilliance of the cellular system is the division of a city into small cells. This allows extensive frequency reuse across a city, so that millions of people can use cell phones simultaneously.There are different frequencies operate with the national Communication Commission use in DECT and cordless phones.43-50MHz (base 43.72-46.97MHz, hand entrap 48.76-49.99MHz allocated in 1986 fir 10 channels, and ulterior 25 channels, FM system)1.7MHz (1.64MHz up to 5 channels, AM system)900MHz (902-928 MHz, allocated in 1990)1920-1930MHz (DECT Cordless Phone)1.9 gigacycle per second (DECT Phone Standard)5.8GHz (allocated in 2003 due to crowding on the 2.4GHz band).2.4GHz (recently MPT allow)Licensing Requirements for two-way voice communicationAs New town eruption discussion section is one of the Government Association, it will not need licenses for communication. In our nation, Myanmar, the national radio communications controller Ministry of Defense control the reunion of radio frequencies. Radio frequency licenses are not usually issued free of charge and the cost of the license can be different greatly depending on country and type of usage. Operating inside FCC rules and conventions is the liability of the actual end user. The FCC can fine organization up to $10,000 per day for failure to comply with the rules and conventions Licensing is an essential piece of the conundrum, and as vital as any other detail when renting 2-way radios.operate on channels with a bandwidth of 12.5 KHz or less (narrowband) letdown to comply 1,2031 deadline whitethorn result in annulment of licensemust be capable of operating(a) in 6.25 KHz modeactivate on 25 KHz channelscost of position up and operating systemHandsetsType of translationCosts KIRK 7010 HandsetIncludes battery, excludes charger and power go forth 250,00KIRK 2010 Handset, EU VersionIncludes battery, charger, power supply, belt clip and belt clip connector 92,00KIRK 4040 HandsetIncludes battery, excludes charger and power supply 274,00Handset accessories Power SuppliesType of DescriptionCostsPower Supply EU for KIRK 5020, 5040, 6020, 6040, 7010, 7020, 7040 handsets 15,00Power Supply EU for KIRK 4020, 4040, 4080 handsets 10,00Handset accessories USB CablesType of DescriptionCostsUSB Cable for KIRK 5020, 5040, 6020, 6040, 7010, 7020, 7040 handset chargers 15,00Handset accessories ChargersType of DescriptionCostsCharger for KIRK 4020, 4040 handsets 15,00Charger for KIRK 4080 handsets 31,00Charger for KIRK 5020, 5040 handsets 15,00Handset accessories Safety draw ins ConnectorsType of DescriptionCostsSafety communication channel with Connector for KIRK 4020, 4040, 4080 handsets 15,00Safety Line Connector for KIRK 4020, 4040, 4080 handsets 2,00LicensingT ype of DescriptionCostsKWS600v3 Multi Cell License 206,00KWS6000 User License, up to 30 users 0,00KWS6000 User License, up to 150 users 736,00KWS6000 User License, up to 500 users 1.656,00ServicesType of DescriptionCosts autopsy Service, One Year, KIRK 2010, 4020, 4040, 5020,5040 handsets 18,00Premier Service, Three Years, KIRK 2010, 4020, 4040, 5020, 5040 handsets 42,00Premier Service, One Year, KIRK 4080 handset 48,00Premier Service, Three Years, KIRK 4080 handset 116,00Limitation of each methodLimitations of DECTBy using large varies of base stations to support building, it communicate with public telecoms network.32 K min/s of net bit rate, that low for data communication.With good range (up to 200 meter insides and 6 kilometre spending directional antenna remotes, data rates of somewhat 500 Kbit/s. DECT emerged one time to be a best unusual to Wi-Fi.DECT activates in 1880-1900MHz band and defines 10 channels. Each base station framework offers 12 duplex communication channe ls with one time fit occupying any of channels.Interference-free wireless operation to approximately 100 meters outdoors. Operates clearly in common crowded domestic radio traffic situations. For example, generally resistant to intervention from Wi-Fi systems or video dispatchers, Bluetooth equipment, baby monitors and other wireless devices.Limitations of GSMData transfer rates will reach up to 171 kbps with General Packet Radio Service which not only splits the mobile call into packets but also allows each phone to use several channels.Technical limitations force a set of maximum cell site range of 35 km of GSMData speeds up to 9.6 Kbit/s are available.Wavelength 10 Meter and above, frequency range 890-915MHz (mobile transmit) and 935-960MHz (base transmit).External Interference There is another transmitter outside the network such as TV transmission, Railway Station frequency, and microwave links.RecommendationI want to recommend setting DECT (Digital Enhanced Cordless Telecommun ications) for two-way voice communication for the following effectsseveral(prenominal) handsets can be use in each base station and each phone line socket. This let several cordless telephones to put in the region of house, all in action with the same telephone jack. There are a battery charger stations in the add handsets quite of a base station. The supererogatory handsets do not need extra telephone sockets or extra transceivers.Capability to make internal (intercom) calls between handsets.Broaden series talk-time, sometimes available to 24 hours.married cordless telephone, employing a solo base station to attach one or more handsets to the civil telecoms net, which is now accessible.Civic access, employing large numbers of base stations to offer elevate ability manifestation or inner-city area treatment as part of civic telecoms net.Unlike the GSMstandards, does not identify any internal facets of the preset network itself. Connectivity to the preset network which might be of a lot of sieve types is made through a base station to come to an end the radio link, and a gateway to attach calls to the preset network.Task 4Task-4Telephone System available in our countryTelephone system is one of the important parts of requirements for Fire Department. Satellite phone are required for a serious chance such as a major terrorist attack or war and hence line phone and PBX system are inevitable. For this department, four line phones are compulsory at least and four satellite phones for Chief Fire Officer and three watch officer. For each firefighter, the continuations of line cordless phones are required to call form the center via two way voice communication.Line PhoneA telephone line is a single-user circuit on a telephone communication system. These refers to the physical wire or other signaling medium connecting the users telephone apparatus to the telecommunications network, and usually also implies a single telephone number for billing purposes reser ved for that user. There must be wires to connect with line phone. These wires connect with Local exchange via trunk lines. These wires were generally copper, although aluminum has also been used, and were carried in balanced pairs obscure by about 25 cm (10) on poles above the ground, and later as twisted pair cables. Nowadays, modern lines may run underground, and may carry analog or digital signals to the exchange, or may have a device that converts the analog signal to digital for transmission on a immune carrier system. Moreover there are connecting with jacks RJ11 jack for the departments and homes.Private branch exchange (PBX) systemPBX is also an exchange system for telephone. This exchange will serves for Fire Department to communicate easily and cheaply within the Department. It makes connections among the internal phones and then connects them to PSTN (public switched telephone network) by using trunk lines because there is incorporation with phones, fax machines, modem s, and more. The extension is used to communicate with each other. The PBXs advantage was cheap for internal phone calls Now PBX became popularity and it started the services such as hunt groups, call forwarding, and extension dialing etc.The advantages when using the VOIP PBX systemFree internal calls take into account virtual incoming numbers to breaking long distance barriers and virtual call centers on anywhere. well and quick implementation within the existing PBX infrastructure can be gained with inexpensive Analogue telephone set Adapters that will convert signals from your existing mostly analogue phone lines into VoIP extension.DisadvantagesDependent on internet connectiondamageable in the case of power outagesfor emergency calls, the system cannot be useda) The main equipment that are needed for Fire DepartmentThe system components for PBX station are the following.Cabinets, vaults, closetsAnother housingsWires for interconnectionThe PBXs switching network. personal compu ter that use for data processing and control.Many cards such as Logic, switching and control, power and sound off equipments for PBX operation.Phone Handsets and stations called lines.Telco trunks to communicate public phone network at the outside.The hooker is allowed by switchboard to control incoming call.For electricity, High performance UPS (Uninterruptible power supply)b) The features of PBX systemThe following are main features in PBX system.To dial other extensionsTo dial outside linesTo make an query call to another extension whist connected to an external callTo transfer the external call to the extension where an enquiry call had just been madec) Cost of equipments and installationEquipments CostsInstallation CostsFor each Line Phones, Fire Department will pay $1,600 and PXB installation is $ 2,000. The services charges are estimating $ 800. So totally amount, four line phones and PBX station and services charges are almost $ 9,200.d) Costs of Operating for monthlyNo.T ype of DescriptionPrices1234Phone Bill for four lines and extensions monthlyPBX hustler SalaryBill services for phone companyPBX equipment maintenance services$ 350$ 200$ 25$ 75Total Amount$ 650RecommendationFor Fire Department, telephone system is one of the important parts of requirements. Line phone and PBX system are needed. And then, satellite phone are required for a serious incident such as a major terrorist attack or war. For this department, four line phones are needed at least and four satellite phones for Chief Fire Officer and three watch officer. For each firefighter, the extensions of line cordless phones are required to call form the center via two way voice communication.Task 5Task-5If the Newtown has no electrical power or fixed telephone lines be broken, there should be an emergency using of appliance. We can use not only mobiles, walkie-talkies, and satellite phones but also generators which has the voltage of over 6600kva.Satellite CommunicationSatellite commun ication can be extremely serviceable for the users who are situated in vastly remote areas, and cannot access a broadband connection. Satellite receivers on the ground consist of satellite telephones, mobile reception, direct-to-home (DTH) satellite equipment, equipment in aircraft and handheld devices.Two-way voice communications are available.Data rates 64 Kbit/s.The satellites provide a relay link to the home land earth station from the mobile terminal.Mobiles communications (GSM)Two-way voice communications are available.Can transmit 10 meter and above. Frequency range 890-915MHz (mobile transmit) and 935-960MHz (base transmit).It is ideal for emergency services and all kinds of personal communications.Walkie-talkiesTwo-way voice communications are available. Hand-held transceivers can use to communicate between each other, or to vehicle-mounted or support stations.Maximum range is around 2 miles (3kilometers).Frequency range 49 MHz band (shared with cordless phones, baby monit ors, and similar devices) as well as the 900 MHz band..Task 6Task-6Report for Fire DepartmentTo Mr. STER BERD November 14, 2010(Chief Officer, Fire Department)Newtown, Green Road, No. 1111 B.From Ms. KHIN SANDAR PHYO KHINE(Network Engineer)Network Department, Red Links smart setPyay RoadReport Title Recommendation from the view of network engineers for Fire DepartmentThe Fire Department has been restructured and is opening a new headquarters building in the Newtown. I have to demonstrate an understanding of the network requirements for a new headquarters including a computer network, telephone system and two-way voice communications with staff on call in fire engines and fire department cars.Firstly, I think star topology is suitable for network design. Because star topology can be management easily and locate problem easily and then it is more expand than Bus and Ring topology. Moreover, in my opinion, I think UTP is more able to use for star topology. Due to cheap, easy install ation and widely available and widely use.Secondly, I suggested about the internet connection requirements for the Fire Department. Our age became the age of internet. For Fire Department, it is needed to know the information of fire and to be contact easily. Therefore, I described Internet services, required connection speed and Internet services providers (ISPs) and its prices for requirements.And I said the methods could implement for two way voice communication. There are two kinds of it such as full duplex and half duplex. I had estimated of cost for setting up and operation system including licensing costs and equipment costs. I suggested the limitation of each system.Moreover, I explain the telephone systems available in our country for single-site organization like Fire Department. In the section, I explain the line phone, PBX for extension and satellite phone. The main equipments, features, costs and costs operation the system are explained.In this section, if there is an e vent of a serious incident such as a major terrorist attack or war, I suggested how can work the operation of Newtown having no electrical power and fixed telephone lines being broken.Sincerely,KHIN SANDAR PHYO KHINEKHIN SANDAR PHYO KHINE(Network Engineer)

Effects of Culture in Teaching and Learning

Effects of Culture in Teaching and nurtureTeaching English in Saudi Arabia The Cultural scopeIntroductionIn this essay, I aim to examine the pagan context of usance pre prevalent in the queerdom of Saudi Arabia (KSA) in so far as it top executive affect efficient inform and infractment styles and strategies in the EFL yearroom.My sake in this topic is grounded in the reality of the post-9/11 world where the Western world has been pitted against the Arabic world as if there is a great companionable, heathenish and spectral divide that might never be bridged or so the message in the media goes. This poses a great challenge and temptation for EFL teachers operative in or curious about the region.The KSA makes for a particularly interesting get hold of into how the local pagan and ghostlike context might impact on in(predicate) English teaching and learning, because of the magnatedoms politically nociceptive geography (Marcinkiewicz, 1995). The holy cities of Me kkah and Madinah argon situated right inside its borders and the KSA has thus undertaken a protectoral role in religion.It follows then that the Moslem religion is not only the most pervasive aspect of local culture, impacting promptly on teaching method and content, it is withal a signifi give the sackt motivating force for KSA learners who are intensely religious, Islam having a strong influence on their minds and hearts. (Al Haq and Smadi, 1996). It can thus be expected then that the religious propellents in the KSA exit cause friction in the classroom (Traynham, 2006). With Islam being the strongest denominator of schoolchilds in the KSA (Kniffka, 1996), heathen awareness must inform any teaching methodology in order to achieve successful outcomes.Outline of essayI testament introduce the cultural context underpinning effective lyric poem teaching and learning and give a brief background of the history of English instruction in the KSA as a way of introducing the larger historical and cultural context in which English- quarrel instruction occurs. I will next consider some of the item sociocultural and sociolinguistic issues that impact on the learning styles and strategies preferent by students and teachers in the KSA. Referring to the relevant literature, I will bring up connections amidst the local cultural context and the effectiveness of learning and teaching methods and strategies employed. Finally, I will conclude that while the local culture affects both students and teachers and teachers must respond to this at the practical and theoretical levels teachers must, at the same time, avoid overgeneralizing about cultural and religious factors and understand that each and every classroom shews a fantastic dynamic between a given set of soul students and their teacher and that, in fact, in many cases a universal teaching method culture exists in all EFL classrooms regardless(prenominal) of social and cultural geography and context.The cultural context underpinning effective vocabulary teaching and learningIn the past decade the concepts of context and culture have generate increasingly more grand in the literature on speech teaching (Byram and Grundy, 2003). This is due to the change magnitude acknowledgement of the significance of socio-political factors in teaching and learning and of the perception of learners as social beings who respond to learning a unused language with feelings and identities (p. 1). In language teaching, cultural context is usually defined as a/the culture associated with a language being learnt (p. 1).As far as the English language is concerned, English has been taught in the KSA ever since the Kingdom was established, in 1932 (Al-Seghayer, 2005). The explosion of economic activity within the rock oil industry consequenceed in rapid development of English language programs in the 1970s, so that Saudis could successfully distribute in English with imported manpower and outside in terests. Today, English is used as the major spiritualist of instruction in universities where science, medicine, engineering and technology subjects are taught. English instruction begins in elementary enlighten and is centralized and controlled by the Ministry of Education. Despite the ever-increasing importance of English in Saudi Arabia as an essential vehicle for personal and national growth, (Al-Seghayer, 2005, pp129), the system still fails to produce a satisfactory level of English language proficiency in Saudi learners.This seems to be an incongruous result, considering that the socio-cultural motivations for learning English are quite significant. Al Haq and Smadi (1996) find that a good knowledge of English rewards with social prestige and is considered to be a amiable of duty to help Saudi Arabia advance economically, culturally and religiously at both the Islamic and world(prenominal) levels. With English being the lingua franca, in so far as technology and the scie nces are concerned, Saudi citizens see English as a vital tool in advancing in this fresh world.But this might be part of the problem. The English language as the bearer of the goods of technology and science necessarily comes with Western culture. lyric poems are expressions of national, historical and cultural identities. styles are in addition ideological because they are associated with aspirations of unity, devotion and patriotism, and social because they are perceived as symbols of status, power, group identity, and belonging, (Wesche, 2004, p. 279). As such, there is a fear in the KSA that the use of English entails Westernization, detachment to the country, and a source of corruption to religious commitment. (Al Haq and Samdi, 1996, p. 308).The sociolinguistic features of the English language the grammar, phonetics and vocabulary necessarily impact socio- affectively on the society of EFL learners (Khuwaileh, 2000, p. 287) wherever they might be situated in the wor ld. In the case of Saudi Arabia, English language instruction oftentimes relies on Western cultural content that conflicts with Islamic culture and ideals. For example, Traynham (2006) explains how many EFL textbooks contain vocabulary dating, alcohol, music, dance that is offensive to Saudi students and to the Islamic faith.Khuwaileh (2000) also establish similar sociolinguistic obstacles and cultural barriers when learners in an English for Science and Technology class refused to write on topics that included taboo vocabulary such as, AIDS, sexual diseases and contraception (p. 286), because for one student, at least, religion, honor and politeness were more important than gaining the certificate in English. Khuwaileh concluded that, unless modified, course material enough in taboo content can significantly hinder the learning process. (p. 287) Moreover, in a study of EFL textbooks largely those written by non-Saudis and non-Muslims used to teach freshman English in Saudi A rabia, Alhaidari (2003) tack together that they contained images and vocabulary that clashed directly with Islamic and Saudi cultures.These issues might seem easily solved, if common sense prevails tied(p) before theoretical and pragmatic considerations are examined. Offensive material should be avoided by designing unique material adapted to the socio-cultural reality of the student group. Even so, the pervasive presence of the textbook as the dominant tool in teaching holds a powerful influence over both cognitive and affective factors in individual students (Alhaidari, 2003, p. 3). Cultural revulsion towards a given text might impact on a students attitude to authority (in this case, the English language and English teacher) and on a students attitude to how important a text might be. A negative response, which is likely to be expected, will surely result in learning difficulties, probably lost teaching objectives and, consequently, useless curricula. (Khuwaileh, 2000, p. 287).C ultural issues in Saudi Arabia affect effective language learning strategiesFor all of these reasons, awareness of cultural issues is not only beneficial, but a necessity, and Kniffka (1992) stresses that EFL instructors need to increase their level of expertise in cultural awareness and teaching language within a cultural context. Cultural awareness begins with the understanding that culture is a concept that concerns the role of the individual in the unending kaleidoscope of life situations of every kind and the rules or models for attitudes and conduct in them Oxford (1996, p ix). Context includes the beliefs, perceptions and assumptions that directly influence two things language learning styles (the general approaches that guide learning) and language learning strategies (the specific steps or techniques used by learners).Of the six types of learning strategies cognitive, metacognitive, memory, compensatory, affective and social outlined by Oxford (2003, pp. 12-15), studies (introduced below) find that Arabic students tend to use cognitive and metacognitive strategies with greater frequency, and socio-affective strategies with lesser frequency, though students also exhibit an optimistic flexibility toward using a across-the-board range of learning strategies.Abu-Ghararah (1996) found that a wide variety of learning strategies were used even while the majority of the EFL students surveyed in three public schools in Madinah tended to use more cognitive strategies more than socio-affective strategies in acquiring English as a foreign language (p. 6). Abdan and Almuarik (1992) also found that students exhibited a preference for multiple learning styles. In fact, gender and subject major, in their study, made no difference at all to their preferences. Riazi and Rahimi (2005) similarly found that while their Iranian student subjects used metacognitive strategies at a high frequency, overall they were medium strategy users. This can be extensive to Saudi Arabia, because both Arab countries have a similar history, culture and language (p. 282).These studies show that students regularly blend in all the learning orientations. Riazi and Rahimi (2005, p. 110) suggest that this openness and flexibility results from a specific philosophy of life where a human being can only be perfect, when he studies all of the sciences and arts.Reasons pointing to more frequent use of cognitive and metacognitive strategies might be that these strategies offer students direct ways to control learning and are strategies that can be employed in private study, rather than in group situations, which seem to be less preferred. Another factor suggested was that these students might not have much exposure to English in social situations so as to pick up the target language unconsciously. Reasons pointing to the minimal use of other strategies might be, apart from cultural background, improper teaching, and again lack of exposure to English in a primordial env ironment with native speakers.For Riazi and Rahimi, at least, it is up to the English instructors to introduce other strategies by discussing them with their students and providing appropriate opportunities to develop and use those neglected strategies (p. 123). To this end, Zaid (1996) evaluated the methodological preferences of teachers in an English department at a major KSA university and found that the overall preference was for a communicative style of teaching. This is interesting when considered against the findings of Riazi and Rahimi (2005, p. 103) where social learning strategies were the least a great deal used strategies of EFL students. In fact, Khuwaileh (2005, p. 282) also concluded that social strategies, such as group break away and openly expressing opinions in the classroom are culturally bound practices which seem to hinder English language learning. Zaid (1996) warns against teachers ontogenesis personalized theories of teaching when it might result in a meth odological gap between what they are doing in the classroom and what program administrators working within the socio-cultural framework of the KSA expect. Personalized teaching might also result in a preferential gap between how the teacher prefers to teach and how the students prefer to learn. cheeseparing practice then is clearly a collaboration between program administration, teacher preference, and the expectations of students as a group and as individuals. Individual is stressed here because, as Oxford (2003, p. 16) emphasizes, a teacher needs decorous knowledge about their individual students style preferences in order to provide the most effective classroom instruction. The literature examined in this essay, while clearly suggesting learning trends and preferences based on cultural background, also suggest an openness and flexibility in the learning strategy preferences of Saudi, and other Arab, students. In fact, the impact of culture is often found to be influenced by ot her factors, such as individual personality traits (Oxford, 2003), gender, as nearly as motivation (Kaylani, 1996, p75). Individual learners who are more motivated regardless of cultural background will use a wider range of learning strategies thus ensuring greater success in their learning (Oxford, 1996a, p118). This may further imply that students may successfully adjust preference and expectation if a teacher introduces new activities on trial (Tomlinson, 2005), in the first instance, and only incorporate lesser used strategies should students find them profitable and enjoyable.In fact, Tomlinson (2005) suggests that while learners may well have expectations based on cultural norms and experiences, the level of creation introduced by any given individual teacher into the EFL classroom may have the effect of creating a new and unique to the classroom temporary culture. Tomlinson finds that even in significantly different cultural contexts, educational cultures seem to be rem arkably similar (p. 139), what he refers to as a universal education culture. He calls it a Tomlinson seeks to stress the teachers attitude in response to the perceived cultural context in which they work and warns against the dangers of cultural overgeneralization. He concludes that teachers should remember that in a classroom teachers teach to a class of diverge individuals rather than to a convergent group of cultural stereotypes.ConclusionIn conclusion then, the sociocultural and religious context in the KSA clearly influences teaching and learning. Teachers should not only be aware of the cultural context in which they teach and but this context should directly inform their choices of method and materials. However, teachers should avoid, on the one hand, devising methodological choices based on overgeneralizations and preconceived ideas about how cultural issues influence their students, and on the other hand, should also avoid personalizing their methodology to suit their pr eferences and ideology. Methods and strategies employed in EFL instruction should always be negotiated anew between the teacher and the group of individual students. And all of this, of course, within the general framework of the sociocultural and religious dynamic prevalent in the KSA.ReferencesAbdan, A.A., and Almuarik, S.A., 1992. The discipline Style Preference of Saudi EFL University Students. In Journal of King Saud University. educational Sciences Islamic Studies. online Vol. 4, No. 1, Abstract from King Saud University Journal Digital Library, acquirable from http//digital.library.ksu.edu.sa/paper2214.html. Accessed 15 November 2008.Abu-Ghararah, A.H., 1996. The Learning schema Uses of EFL Students. online In Educational Journal, Faculty of Education, Kuwait University. Vol. 10, No, 38, pp. 15-32,Available from http//abughararah.com/App_content/File/Researches/07.pdfAccessed 16 November 2008.Alhaidari, A.O., 2003. The Compatibility of Freshman EFL Textbooks Used by Saudi Universities with Islamic Culture. online In Journal of King Saud University. Educational Sciences Islamic Studies. Vol. 15, No 2, pp1-41,Available from http//wwww.ksu.edu.sa/printpress/researches/V28M206R2970.pdf, King Saud University Journal Digital Library.Accessed 17 November 2008.Al Haq, F.A., and Smadi, O., 1996. Spread of English and Westernization in Saudi Arabia. In realism Englishes, Vol. 15, No. 3, pp 307-317.Al-Seghayer, K., 2005. Teaching English in the Kingdom of Saudi Arabia Slowly but Steadily Changing. In G Braine, ed. Teaching English to the World History, Curriculum, and Practice. Mahwah, NJ Lawrence Erlbaum Associates, p 125-191.Byram, M., and Grundy, P., eds., 2003. Context and Culture in terminology Teaching and Learning. Clevedon Multilingual Matters.Kaylani, C., 1996. The Influence of Gender and Motivation on EFL Learning Strategy Use in Jordan, p 75-88. In Oxford, R.L., ed., 1996. wording and Learning Strategies Around the World Cross-Cultural Perspectiv es. University of Hawaii Press.Khuwaileh, A.A., 2000. Cultural Barriers of terminology Teaching A Case Study ofClassroom Cultural Obstacles. In Computer Assisted Language Learning, Vol. 13, No. 3, pp. 281290.Kniffka, H., 1992. Cultural Identity, Life Cycles and Intercultural Communication TeachingGerman to Adults in Saudi Arabia. In Language Teaching Journal, Vol. 2, pp. 7580.Marcinkiewicz, H.R., 1995. Educational Technology Transcends the Saudi Desert and Cultural Mores. online In TechTrends, Vol. 40, No. 2. lagger available from http//www.springerlink.com/content/m415w713355677h4/fulltext.pdf?page=1, Springer BostonAccessed 16 November 2008.Oxford, R.L., 2003. Language Learning Styles and Strategies An Overview. In Learning Styles Strategies Oxford, GALA.Oxford, R.L., 1990. Language learning strategies What every teacher should know. New York Newbury House.Oxford, R.L., 1996. Language Learning Motivation. Manoa University of Hawaii Press.Oxford, R.L., ed., 1996a. Language and Learning Strategies Around the World Cross-Cultural Perspectives. Manoa University of Hawaii Press.Riazi, A., and Rahimi, M., 2005. Iranian EFL Learners Pattern of Language Learning Strategy Use. In The Journal of Asia TEFL, Vol. 2, No. 1, pp. 103-129.Tomlinson, B., 2005. English as a Foreign Language Matching Procedures to the Context of Learning. In Hinkel, E., ed., Handbook of Research in Second Language Teaching and Learning. Mahwah, NJ Lawrence Erlbaum Associates, p. 137-154.Traynham, M.S., 2006. Challenges for EFL Students and Teachers in Saudi Arabia online TESOL Courses.Available from http//www.tesolonline.com/articles/complete_articles.php?index=177category=59Accessed 15 November 2008.Wesche, M., 2004. Teaching Languages and Cultures in a Post-9/11 World. online In The Modern Language Journal, Vol. 88, No. 2, pp. 278-285.Available from http//www.jstor.org/stable/3588759, Blackwell Publishing.Accessed 16 November 2008.Zaid, M., 1996. Ascertaining the Pedagogical Preferences of EFL Teaches in Saudi Arabia. In Journal of King Saud University. Educational Sciences Islamic Studies. online Vol. 8, No. 2. pp. 1-20. 20. Available from http//digital.library.ksu.edu.sa/V8M317R2260.pdfAbstract from King Saud University Journal Digital Library.Accessed 15 November 2008.9/ 9

Management and company overview of easyjet

Management and company overview of idlejet tardilyJet has organize the to the highest degree of successful trade strategies through the a vomit of channels available, in order to set up and up clutch bag a control position in the affordable airline assiduity. One of the great transmission line success stories of the past five-spot years has been the propel of the smoothJet airline company (Dixon, 2000). To postulate easy our compendium of this purpose, we non only researched uncloudedJet and its photographic printeting operation adoptive over the years, but in like manner identified the briny strategies used by the oppowebsite leading competitors. elementaryJet has a good deal tried to identify itself to its guest base as the best form of budget travel in Europe. The company known the assume for this form of travel and its marketing strategies require been first and foremost pitch virtually providing much efficient, low- personify flights, at the alike(p ) time as maintaining as a high a quality of service of process as realizable.Easy Jet indispensablenesss to concentrate on maintaining its complete market leadership.Miles and Snows theory of the Four Business Strategies would suggest easy Jet should move towards being an analyzer from a Prospector.To enhancing their market power both(prenominal) long and short-term ,Easy Jet should look to move into noveler mediums for advertising, mainly using television broadcasting.Easy jet need to keep on designing newly ship goal advancing to other ways of its competence and mobilizing within their wide employee base. Easy Jet need to upgrade consider and by fomenting such other dimensions of this business concern, allow for help out maintain another cay element which still, other rivals fail to be familiar with.Easy jet should keep on hold Its new style of advertising which bunghole be with the help out of its existing guests. That can set social functions easy for Easy J et to get to know who atomic bet 18 the customers that ar provoker loyal and can use them for their advertising by providing some special advises and discounts to them.INTRODUCTIONEasy Jest airline is maven of the best budget or low price airline, which offer cheap flight to an veer magnitude name of destinations around the world. It was established in 1995. It was launched by the son of Greek Shipping tycoon Stelios Haji-loannou who came to England in 1984, with cardinal chartered Boeing 737-200 aircraft.EasyJets base in London was low-rent Luton Airport, formerly used only by charter operations. (A immense part of easyJets strategy was the use of secondary airports, but not as out-of-the-way as those served by the Irish discount crew cut Ryanair.) Easy Jet first linked London with Glasgow (beginning November 10, 1995) and Edinburgh (two weeks later) via two leased planes. Aberdeen was added in January 1996. Answers.comIn the beginning booking was by telephone only, S telios Haji-loannou used to hate the mesh construct and says that The mesh is for nerds, it will never make bullion for my business. From this sm all in all beginning Easy jet grew rapidly, In August 1999, the billet counted for 38% of shreds sales or over 135,000 seats. Stelios Haji-loannou was suggested by Russell Shef case of Tableau one of the Easy jets design and adverting agencies in December 1997, that he should consider carrying out tests a website for direct bookings. On the other hand East jets marketing director and business manager they saw the probable and approved a website specific phone number advertised on the site can be used to construct the volume of users on the site. Haji-loannous saw the results and change his mind, and Easy Jet commissioned Tableau as partners to divulge as e-commerce website capable of offering real time online booking from April 1998. In 1998 Haji-loannou invested a total of $90 million in the company, which had ordered a dozen new B oeing 737s worth 500 million.Online booking were handled by Tableau. Over 75% of its sales ar sold this instant though the website. The results deem been quick and sustainable outgrowth in the face of firm competition from the big companies. It has broken the mould assumed for low-cost airlines, operation a modern and expanding fleet intensively on warlike routes. Easy Jet strategies be bold and adventurous rather than risky. The Company disciplines few real risks, as it applies sound business rules at the same time as carefully exploring the market.SITUATION ANALYSIS organise analysis is a brute for inspecting an organization and its environment. It is the first stage of planning and helps out marketers to focus on key issues. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.Strengths characteristics of the business or team that give it an utility over others in the industry.Weaknesses are characteristics that place the firm at a disadvantage relative to others.Opportunities external chances to make greater sales or profits in the environment.Threats external elements in the environment that could cause trouble for the business.Strengths and weaknesses are internal factors. Opportunities and threats are external factors. Its o goal is to identify the project its internal and external factors that are favorable and unfavorable to achieve that goal. SWOT analysis may be in corporated into the strategical planning model. Strategic planning has been the subject of much research. It is specific helpful in identifying sphere for development.SWOT analysis of Easy Jet Strengths The corporate refinement at Easy Jet is that of informality and line upability. The company favors a flat hierarchy whereby the management change by reversal closely with those below them in the chain of command. Employees are given responsibility to make decisions themselves. This empowerment is not only eliminates wasteful layers, ensures any situation is dea lt with as quickly base possible but is likewise thought to increase employee motivation. WriteWork.com Essays and writing guides for students n.dStrengthFinancial growth was unwavering in Easy Jet, In 2005 Profit was improved by 9.1% over the previous years and the total amount before impose was 67.6. Number of passenger increased by 21.4% to 29.6% million and revenue raised per sear by 78 pence to 38.66.The brand name is strong It built its name on the back of the founder Mr. Stelios Haji-Loannou. It bright orangeness tree airlines and online booking ashes which lead to the strap line, The Company has become media friendly and identical with low cost travel.Easy Jet airlines strategy paying attention Focus on our customers, Own our markets and Reduce costs, which has remained strong. Easy Jet presents an online furtherance alert which is e-mailed to existing customers and contact on the companys database. Easy Jet runs a dissolute and competent service with an average turn around time of 30 minutes or below. This makes possible for them to relate a reliable and hassle disengage service to their passengers.WeaknessDomestic air travel is a tremendously competitive industry with Easy Jets main competitors being Jet2, BMI Baby, Ryan Air plus a boniface of smaller independent competitors. These external competitive forces can confine and shape pricing policy on some of Easy Jets less profitable routes as they search for to compete with their competitors. The other grand thing which Easy Jet can be its weakness is that they do not offer the service of empty food on longer flights of to a greater extent than two hours.OpportunitiesPossible opening of options routes to main cities in Europe. A key route could be from Dublin to the UK, as this has a large potential for travelers going to soccer opposees in the UK and new links into corporate flyers to and from the UK. Updated versions of the fly on the wall documentaries would provide the brand with to a greater extent coverage and publicity.Offering of free refreshments and food on flights with a travel time more than two hours, this would offer an extra advantage and comfort to passengers devising their experience with Easy Jet all the more comfortable and enjoyable.ThreatPricing is real threat to Easy Jet Company because competitors flying the same routes compete very competitively on price forcing pressure on margin on more favorite flights and time slots. Economic slump may lead to reduce in casual flyers and corporate travel as companies seek to limit what they see as unnecessary expenses and in turn make less business trips.Outside market forces can stick out a study bear upon on Easy Jets business, Example the rising cost of oil can lose a major impact on running costs putting major pressure on the profitability of less popular routes and time slots.PEST analysis is very important that an organization considers its environment before beginning the marketing attend . In fact, environmental analysis should be continuous and feed all aspects of planning. The organizations marketing environment is do up from PEST analysis, the acronym PEST stands for Political, Economic, Social, and Technological it is used to describe a framework for the analysis of the small environmental factorsPolitical factors are how and to what level a government interfere in the economy. Particularly, political factors take in areas such as tax policy, labor law, environmental law, trade restrictions, tariffs, and political stability. Political factors may also involve goods and services which the government unavoidablenesss to provide or be provided advantages and those that the government does not essential to be provided disadvantages. In addition, governments have vast influence on the health, education, and infrastructure of a nation.Economic factors on Easy Jet include economic growth, interest rates, exchange rates and the inflation rate. These factors have ma in collision on how businesses function and make decisions. For example, interest rates arrogate a firms cost of jacket and therefore to what extent a business grows and expands. Exchange rates affect the costs of exporting goods and the try and price of imported goods in an economySocial factors include the cultural aspects and include health consciousness, existence growth rate, age distribution, career attitudes and emphasis on safety. Movements in social factors affect the demand for a companys products and how that company operates. For example, an aging population may entail a smaller and less-willing workforce , thus increasing the cost of labor. In addition, Easy Jet Company may change various management strategies to adapt to these social trends.Technological factors include technological aspects such as, automation, technology motivation and the rate of technological change. They can decide obstruction to entry, minimum efficient production level and influence outsourc ing decisions. Additionally, technological shifts can affect costs, quality, and lead to innovation.Environmental factors include ecological and environmental aspects such as weather, climate, and climate change, which may grouchyly have an effect on industries such as tourism, farming, and insurance. Additionally, growing awareness of the potential impacts of climate change is affecting how companies operate and the products they offer, both creating new markets and moving back or destroying existing ones.Legal factors include discrimination law, consumer law, antitrust law, employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products.Segmental analysisThe geographical analysis of turnover is as followsArea 2001 2000Within United domain 86,545 73,008Between United Kingdom rest of Europe 244,764 177,141Within rest of Europe 25,550 13,545Financial analysiseMARKETING STRATEGYA strategy is long term plan of a ction aimed at achieving a crabby result. Plans pass on to the instantaneous actions taken to implement a strategy. Strategy also can be defined as the first step to implement in the planning.eMarketing is the procedure of marketing a brand using the Internet. Whether the business is purely an online entity or a traditional business taking its first cagey steps into the digital realm, the marketers team will guide in formulating the most suitable Internet marketing strategy to accomplish the business objectives. Importance of developing an impelling e-marketing strategy is indicated by Michael Porter (2001) who has verbalise The key question is not whether to deploy Internet technology companies have no preference if they want to stay competitive but how to deploy it.StrategyCompetitive strategy is at the heart of the field of strategic management.Easy Jet ran its first Internet only promotion in a newspaper in The Times in February 1999, with remarkable results. Easy Jets arc haeozoic marketing strategy was based on making flying as affordable as a pair of jeans and urged travelers to cut out the travel agent. Its early promotion consisted of little more than the airlines telephone booking number painted in bright orange on the side of its aircraft.The scalability of the Internet help out deal with demand since everyone was directed to the web site rather than the company needing to employ an extra 250 telephone operators. Though, risk management did occur with a micro site built for Times readers (www.times.easyjet.com) to keep away from putting a damage on easy Jets main site. Flight promotions are intended to avoid attracting spate who had fly with Easy Jet, so plan of attack booking schemes are proposed to attain that.Book in advance for cheap seatsThe basic principle is that the cheapest seats are sold first, but the approaches to give way management do differ amidst the airlines. Easy Jet almost completely first-come, first-served, with few spec ial offers or sales.Figure. 1 Showing participation in AdvanceThirty Percent of seats were sold online, with the rest of doing being ideal by phone, 13,000 orders were taken over the Internet in the first day alone with over 15,000 people on the site at one point. This plan made Easy Jet make more profit, five week later after the promotion Easy jet. Promotion offered cheap flights to a choice of all Easy jet destinations when 18 tokens were collected. Seats were sold during the promotion and Easy Jet got more than 2m.Stelios Haji-loannou uses the website as a PR tool, he uses its nearness to keep newspapers informed active new promotions and offers by phoning and e-mailing journalists and pass on them to the website rather than faxing. The website was used as an aggressive tool in what is very competitive marketplaceThe essential components to re-think to Stelios Haji-loannou traditional views of marketing to face up the new challenges he face. The model acts as a checklist tha t advises us to confront the need for-VALUE STRATEGY A logical and customer cerebrate offer of better value to each of his customers in the terms that matter to them.MARKET STRATEGY A pass balanced strategic pathway to market that take advantage of learning and intellect capabilities to make better market choices, clarify value propositions, and to identify the relationship network to be managed in the process of going to market.INTERNET STRATEGY Developing and Integrating the potential of the Web in changing vendee and sellers relationships, offering multiple channel capabilities and developing new business models.PROCESS STRATEGY Designing and managing clear and focused process of decisions making in creating and delivering of value to customersCHANGE STRATEGY A reliable and effective approach to making things happen in the Easy Jet Company, to deliver maintainable competitive advantage and better-quality performance through the flawless delivery of value to customersEasy Jet protect its strategy, pointing out that all decisions have been made by the full board with agreement, where necessary, from shareholders. The agreement should keep growth at 7.5% this will enable Easy Jet to boost its share of the European short-haul market from the current 7% to around 10%.The board of EasyJet is also committed to ensuring that the company achieves a proper financial return on its capital and therefore has set a target of 15% return on equity.An Important strategic implication for Easy Jet is that while its current pricing strategy is optimal given its size, it would not be optimal for airline to offer such low initial prices were it to add substantial capacitance to any given route. This would be the challenge for a firm that has built up expectations among customers as as airline with a great value proposition for those willing to buy early. prise PropositionThe Value proposition cencept is an integral part of the business model tool that hold a set of elem ents and their relationships and allows expressing the business logic of a specific firm. It can be understood as the statements of benefits that are delivered by the solid to its external population.In spite of opposing opinions concerning what factors make firms successful, differentiation and focus are two usually accepted principles that bring about effective strategies and many strategy frameworks.The mixture of benefits offered to customers. Easy Jet operates very cheaply which enables them to offer customers convenience, reliability and great service. It propose cheap flights to convenient European destinations and also gives other related services. Easy Jet apply a direct services business model. The model reaches buyers and sellers directly thereby squeezing the distribution channel and improving efficiency. The reduced expenditure allows Easy Jet to offers a cluster of benefits to customers. Easy Jets value proposition can be summarized by value for capital, convenience and minute customer service.The basic assumption is that every business transaction can be broken trim to five major value attributes-PRICE Cost of goods and servicesPRODUCT Goods and services purchasedACCESS How consumers get under ones skin goodsSERVICES How consumers feel about the suppliers as a result of commercial transaction.EXPERIENCE How consumers feel about themselves as a result of goods and services.Easy jet Value proposition has has been to offer cheap, punctual, safe, no harness method of travel to people who generally paid out of their own pockets. By remaining a low cost carrieer, customer belief were minimal and as a result brand new planes with the best pilots and punctual flights was clearly successfull in satisfaction the customer, as proof but the high number of repeat fliers.Easy Jets competitive advantage is largely sustainable due to its fast speed of growth and its offer to quickly achieve the benefits of operating at the most favourable scale for g reater profitability. executingCreating new core and extendd value for customersThe capability to bring interactivity and more detailed training through the internet are key to enhacing the extended product offering online. Product selection tools can help match product to customer. The Internet also gives great opportunities to get closer to the customer. The modest feedback button can offer a revelation amount of information. Better still, by analysing consumer e-mail queries from the Internet and other channels, companies can offer best product information.Easy Jet has a detailed sed of frequently asked questions that are compiled from analysis of the hundreds of thousands of questions received online.Improvement of a clear customer value proposition is now an essential part of customer centric marketing, customer relationship management and branding.Easy jet planned to implement the project internally, but the decided that they need a strategic implementation partner with exper ience of the target solution technology stack.Balancing online and offline promotion methodsEasy jet have the promotion method, it is its first internet only promotion in a newspaper in The Times. The use of online and offline promotion. Online promotion method such as search engine adaption and banner advertising often take prominence when discussing methods of traffic building, offline promotion using deferent communication theory tools such as advertising and PR delivery by traditional media such as TV, receiving set and Print on order to deliver visitors to an online presence.The passengers online experience strengthens confidence in the booking process. A five step move towards is taken, allowing the passenger to exit at any time. The booking form remembers essential passenger information, so irritating towards the inside of basic details is not necessary if passengers want to try-out with dates and times.Once a passenger has schedule their ticket for the first time, they c an directly influence the ticket price, and choices are offered to them that are not available elsewhere. As a result, there seems little doubt that easy Jets customers enjoy their online experience, so ensuring that they come back regularly and often.Implementation Impact of strategy having upon the performance of the businessThe website was designed in such a way that it was easier for the customers to navigate and very simple design. Their new idea in the site design was introducing the games such as BAs losses and Battle with Swissair. These created a curious in the customers to checkup with the site. in any case the winners were given prizes in the form of free air tickets, thus increasing the sales by involving the customers themselves.The most important strategy was to make everything easier for their customers. Easy prefix had been added where, easyEverything means, the separate internet cafe which allowed the customers to browse free though the Easy jet site. Some of the s trategies which still followed by the easy jet make the customer remember of their service and name of easy jet even in offline, that is even at the street.The major value produced by this site was that it is well integrated within the business itself. That is the changes or any new destinations, everything were immediately updated in the website, once they were fed into the information system of the company.As soon as they have implemented the new system of marketing technique, that is through the internet, their sales rise satisfyingly. This new marketing system facilitate them to lessen the running costs, which is very important to any company. Since their costs were reduced, they were able to offer their customers a discount of 1.Easy Jet company it is also easier for them to determine how much tickets got booked with the help of their website. This was possible with the help of the special telephone number on the site. It was in fact, their six months target was reached just i n six weeks. Also, one great benefit they found out with the help of the easy Jets website was, almost everyone who called booked their tickets, opposite to the phone line where only one caller out of the six callers booked their ticket.Easy Jets website sales was rising, at one point they reached the level such that two-fifths of the business was generated through the website. Then they took this parturiency to in house maintenance itself rather than outsourcing as a result the cost was reduced further.composition was their first major promotion of their site was. Mainly they used The Times. This brought a very remarkable result. Where on the first day itself 20,000 tickets were sold out. As a result they used the offline advertising to promote their online ticket bookings.Legal and respectable issuesWhen using the Internet and E-Commerce it is important to remember that there are many jural and ethical issues to be considered.Legal IssuesWhen starting a business on the Web, the re are significant legal issue to consider. Making evaluation about legal matter is about how comfortable you are with risk. If you make huge revenue with a high risk business, you could come to a decision that the coin is worth the risk, or you might prefer to do it for a short period of time, collect your money and get out. This is just because there is risk does mean that it is not a good business for you. Everything in life has risks and your business is no exception.Consideration for legal and ethical matter with regard to the gathering, processing, distributing and use of information on the internet is now becoming very important. As the technology raise the relationship surrounded by the society and politics also increases. Ethical and legal decisions are therefore becoming very important to balance the needs and rights of everyone.Legal issue than can be considered are-Where things really happen ?How should the transaction be authenticated ?How to determine the minors when making e-transaction ?Who are behind the screen ?Declaration of the license of Cyberspace ?How can we solve the jurisdiction occupation in dispute settlement ?Which Legal administration will apply ?Do we have Cyber laws that protect on-line consumer ?Legal issues can be as follows-Copyright Violation Watch out for this particular crime of sites that copy your website text legal issues or name while trying to pledge off some other item they are selling. It is provided for both the published and unpublished works. It is important when obtaining content for the Easy Jet site and in the protection of the sites content. The proprietor of a copyright can have the exclusive right-To copy the workTo modify the workTo distribute the workTo perform the work publicityTo display the work publicityTrade mark It is the ownership of intellectual properties that identifies goods or services. In internet trademark is mainly used in name the domains. A trademark is a word, phrase, symbol or des ign, or combination of words, phrases, symbols or designs, which identifies and distinguishes the source of particular goods. A service mark is the same as a trademark, except that it identifies and distinguishes the source of a service rather than a product.Ethical IssuesE-commerce businesses which are entering in the world will be facing a new set of ethical challenges. It is easy for businesses to become sidetracked in the technical challenges of operating in this way and to pay little attention to the ethical implications.Ethical Issues can be as follows- ad And Keywords Scams Unethical spyware/adware companies are promoting themselves as get to the top of Google, Yahoo, and MSN search guaranteed for your keywords. These companies are using the term look for Engine Data Merging. Spyware and adware is installed on some users computers then they sell keywords to professionals for thousands of dollars a year. This is a huge money making scam.Identity Theft Internet Fraud Ident ity theft is a main problem of which have been there for long time in many situation. Be cautious, that this issue is related to online B2C ethical business issues and legal issues.Domain Name Registration Issues and Scams Domain name registration is another area online where ethics have been thrown out. Without doubt there are some gray areas for someone to be saying a domain name that is close to some other corporate identitys name. Other than that, many of these individuals and corporations that register domain names in the same country and other countries that are near to, or alike to the spellings of others, are registering the names to violate upon the trademarks and brands of other corporations and organizations.CONCLUSIONThe main objective of this document is to know what are the strategies followed by the Easy jet to achieve the top position in the low cost carrier in Europe. One of the great business success stories of the past five years has been the launch of the easy Jet airline company (Dixon, 2000). Easy jet has been able to be successful in this industry due to its ground-breaking. And in order to remain in this position in the following years also it has to be more and more inventive. Because in this modern world the competition is becoming heavier and heavier. This is the world of extract of the fittest.Easy Jet has continuously tried to identify itself to its consumer base as the best form of budget travel in Europe. The company known as the demand for this form of travel and its marketing strategies have been first and foremost geared around providing more efficient, low-cost flights, at the same time as maintaining as a high a quality of service as possible. Through their clear, effective website, they have strived to make it increasingly easy for customers to deal with the company, whereas strategically positioning their advertising to be directed at the market served. Policies for expansion have been the driving force behind easy Jet s important growth and have enabled them to get rid of key competitor from the industry.Nevertheless, with the emergence of new, strong competitors in the industry and the increasing demand for low-cost travel, it is evident that easy Jet must remain inventive in its marketing and grant enough resources to make safe a long-term position as the market leader.